Laid Off and Lost It (So I Started Making It)
Jul 14, 2025
I didn’t wake up one morning with a five-year plan and a vision board full of Pinterest quotes. In fact, I don't even have a fucking one-year plan — and it took a lot of procrastination (and caffeine) to cultivate all of my Pins in the first place.
Nope. I got laid off, cried in the car, screamed into a pillow, drank a bottle of whiskey, and then — like any slightly unhinged single mom with too much true crime in her brain and not enough nicotine — I decided to make something.

Losing It
I’ve always known I wanted to create. I just didn’t know when I’d finally have the guts (or desperation) to actually do it. Being laid off wasn’t some inspirational lightbulb moment — it was more like a blackout. And in that dark, somewhere between the spiral and the sarcastic muttering, Midwest & Making It was born.
I had the name before I had the plan.
I had the vibe before I had the products.
What I did have was:
A whole lot of opinions
A mild obsession with gothic aesthetics
And a deep need to scream into the void
So here we are:
Making It (Kind Of)
This isn’t some picture-perfect entrepreneur story.
I’m not sipping matcha in a linen jumpsuit while “building my brand.”
I’m working late, yelling at my printer, covered in cat hair and coffee stains, trying to figure out why Etsy ate my listing — and still doing it.
Because this?
This is mine now.
I’m making creepy-cute planners (like this one seen below) with skulls, cats, and just enough chaos to be therapeutic. I’m scribbling half-baked blog posts and yelling about stuff that matters (and stuff that definitely doesn’t). I’m making it — both on here and through the day — in the way that matters most: my way.

If you're the kind of person who color-codes your meltdown in a printable planner, you might want to check out the dead Broke and Counting Coffers collection. It's gothic, it's colorable, and it won't tell you to "inhale confidence, exhale doubt."
If you’re into:
Planners that don’t look like a school guidance counselor made them
Cats, crystals, and true crime
Sarcastic commentary on surviving life in the Midwest
Honest posts from someone who's figuring it out while making it up...
Then welcome to the It. You found your people.
We might not have it all together, but we’ve got dark eyeliner, strong liquor, and foul language — so that’s a start.
Want in on the chaos?
Sign up for Getting It — my unhinged newsletter for planner lovers, spooky babes, and broke witches with taste.
Or dive straight into the shop:
Midwest & Making It
Coming Up:
Fucking Over It Fridays.
Every Friday, I’ll be posting a new unfiltered rant — part behind-the-scenes meltdown, part sarcastic sermon, and all chaos.
We’re calling it Fucking Over It Fridays, because I am.
Over it. All of it. The AI, the algorithms, the bullshit.
First up:
Midwest Rage vs Machine Learning A love story between my planner grid and a robot that just wanted me to suffer.
It drops Friday — so make sure you're signed up for Getting It so you don’t miss the meltdown.
Building a business with caffeine, cat hair, and cocktails:
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